New identity for cashmere brand Gobi is deeply rooted in Mongolian culture
Creative Boom
NOVEMBER 3, 2024
It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. So they turned to global creative agency Mucho. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go.
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