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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 493
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. It is rare to come across a creative agency founded by women," Anjela says. Despite the progress of our generation, the men still run the show in creative circles.

Agency 284
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Regular Practice rebrands online estate agency Purplebricks over a decade after launch

Creative Boom

Online estate agency disruptor Purplebricks went from being worth an estimated £1.4 But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice. The marmite property player is back for round two with a renewed focus on shaking up the housing market. billion to being sold for £1 last year.

Agency 386
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10 best artist and illustration agents in New York City

Creative Boom

B&A Reps B&A Reps is a global management agency representing forward-thinking and award-winning creatives, including photographers, illustrators, animators, design studios, CGI artists, mural artists, hair and makeup artists, and stylists. James Yang, represented by David Goldman Agency 3. David Doran, represented by B&A 2.

Artist 497
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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. Now known as XR , the company has been at the heart of the entertainment business for decades - helping advertisers manage assets and the wider industry manage payroll.

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Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse. I then changed direction, and moved to brand-focused agency, Redhouse Lane , working on corporate communications and branding.".

Brand 499
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Big Type: Counterprint's new book explores graphic design where type plays the leading role

Creative Boom

It's packed full of eye-popping imagery from some of the world's best graphic designers and contains agency interviews and enlightening project descriptions to add context to visuals. Whereas a few years ago, the activities of the graphic designer were mainly restricted to the creation of posters, advertisements, packaging, signs etc.,