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Design Army shakes up the real estate market with arty advertising for Gallery 64

Creative Boom

Design Army's chief creative officer and co-founder, Pum Lefebure, explains how they created an attention-grabbing advertising campaign that targets art-loving apartment hunters. When it comes to finding somewhere to live, there's always a lot to consider. This feels anything but traditional," she concludes.

Gallery 514
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The Best Advertising Visual Examples For Your Inspiration

Designer Daily

In the age of information, it is paradoxically harder to get your message across, as the advertising “targets” are totally overwhelmed by images thrown at them everywhere: smartphones, billboards, TV, radio,… The world has become a constant stream of information, carefully mixing genuine information with advertising.

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Emma Eriksson's top five books reveal what inspires her to succeed in advertising

Creative Boom

After heading creative at her own firm for more than a decade, teaching classes in advertising and art directing at Miami Ad School, working for ad giants like TBWA, and producing award-winning creative for F&B in Sweden, Emma Eriksson is a master of the creative process and has a proven track record of work that commands our attention.

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10 Creative Content Lessons From 2021 Super Bowl Advertising

Just Creative

Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. For example, people tune into the commercials during the Big Game because they expect the advertisers to air them only during the event and not afterward. Look for Opportunities Beyond TV Commercials.

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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. Meanwhile, TikTok's cultural relevancy was felt but not necessarily seen.

Brand 506
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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

Now known as XR , the company has been at the heart of the entertainment business for decades - helping advertisers manage assets and the wider industry manage payroll. XR now operates in 130 countries and 45 languages, serving the top global advertisers and enabling $150 billion in video ad spending around the world.

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22 amazing works of art to inspire you from the World Illustration Awards 2023

Creative Boom

There are ten award categories, including Advertising, Animation, Book Covers, Children's Publishing and Design, Product & Packaging, Editorial, Exploration, Publishing, Science and Technology and Site Specific. Want to enter for next year?