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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand. "At Rounding off the new identity is a series of custom illustrations created at DesignStudio and developed with the Airtim product team.

Digital 440
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The transformation is part of its plans to become a global iconic brand, recognising the need to go beyond products and services and effectively communicate its brand values to customers. Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more.

Branding 481
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It's official: AI is coming for your graphic design job

Creative Boom

Artists will be much more productive and have new capabilities, but the barrier to entry will be much lower. Employers consistently rated AI's ability to replicate creative thinking as "very low" or "low", with creative thinking ranking fourth among skills expected to grow in importance by 2030.

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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

"Now we have a more cohesive family of products from a design perspective and an engineering perspective. So we've talked a lot about a Lexus driving signature, which means you don't have a chief engineer for product A making something wildly different from product B. Every product is part of a cohesive family."

Brand 510
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The Pentawards 2024 shortlist: our sustainable favourites

Creative Boom

Wool Gusset Envelopes were designed to replace plastic bubble wrap and can be used to ship fragile products such as beauty, skincare, and health goods to their customers. The product features an FSC-certified paper exterior and an inner layer padding made of 100% waste wool.

Sports 458
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7 Fresh Product Launches from Stockholm Design Week

Azure Magazine

Last fall, the city of Stockholm announced its intention to demolish the Stockholm Furniture Fair’s venue, the Stockholmsmässan conference centre, in 2030. Kicking off “a new era,” the Finnish brand unveiled a redesigned logo as well as an eclectic product range, Play.

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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

With up to 80% of a product’s environmental footprint determined during the design phase, Hydro’s collaborations with designers hope to drive innovation in the design industry and encourage the creation of more sustainable products in recyclable aluminum. “At