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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015. Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand. "At

Digital 483
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The transformation is part of its plans to become a global iconic brand, recognising the need to go beyond products and services and effectively communicate its brand values to customers. Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more.

Brand 483
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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

With up to 80% of a product’s environmental footprint determined during the design phase, Hydro’s collaborations with designers hope to drive innovation in the design industry and encourage the creation of more sustainable products in recyclable aluminum. “At

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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out. So as part of this year's Milan Design Week, I sat down with their global head of marketing, Brian Bolain, to find out what all this means for the future of automotive branding. Every product is part of a cohesive family."

Brand 511
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Should creatives be thinking about Gen Beta already?

Creative Boom

Generation Beta will also value meaningful experiences and actions over mere product sales, favouring brands that prioritise substance and purpose over traditional commercial messaging." By concentrating too heavily on age-based segments like Gen Beta or Gen Z, brands fall into the trap of generational marketing.

Education 244
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The Pentawards 2024 shortlist: our sustainable favourites

Creative Boom

Redefining luxury in packaging James Cropper Paper Packaging partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap. The product features an FSC-certified paper exterior and an inner layer padding made of 100% waste wool.

Sports 461
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45+ Standout Websites Designed with the Latest Trends

Graphic Design Junction

Their approach embodies minimalism by using clean lines, generous whitespace, and focusing on high-quality product photography. This creates a sense of calm and allows the products to take center stage, perfectly reflecting the brand’s philosophy of pared-down elegance. Watch your dream come alive on the website. AfterWorks.