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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015. Just as a prism can turn a beam of light into a wider spectrum of colours, so too can Airtm open up people to the potential of the global market.

Digital 483
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Should creatives be thinking about Gen Beta already?

Creative Boom

"By concentrating too heavily on age-based segments like Gen Beta or Gen Z, brands fall into the trap of generational marketing. We believe that generational marketing can be one of the biggest mistakes brands make. Consumer behaviour is not defined solely by age.

Education 244
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Jamstack CMS: The Past, The Present and The Future

Smashing Magazine Graphics

Jamstack CMS: The Past, The Present and The Future. Jamstack CMS: The Past, The Present and The Future. MovableType was one of the first static site generators on the market, although that term wouldn’t become popular until 2008. Where do you think Jamstack CMSs will be in 2030? (vf, Mike Neumegen.

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Should creatives be thinking about Gen Beta already?

Creative Boom

"By concentrating too heavily on age-based segments like Gen Beta or Gen Z, brands fall into the trap of generational marketing. We believe that generational marketing can be one of the biggest mistakes brands make. Consumer behaviour is not defined solely by age.

Education 195
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18 Affiliate Marketing Tips to Boost Your Earnings

Inkbot Design

18 Affiliate Marketing Tips to Boost Your Earnings In this article, we will share with you not just a few but a whopping 18 affiliate marketing tips that can skyrocket your profits and significantly impact your online business. Affiliate marketing has become a force to be reckoned with in the digital world.

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Evolution of the BP Logo: A Century of Design & Branding

Inkbot Design

The company wanted to project authority in international markets where nationalism was rising, especially in the Middle East. Green offered distinction in a market where competitors used red (Texaco, Mobil) or yellow/red (Shell). But here's the brutal truth: the rebrand was aspirational marketing far ahead of operational reality.

Brand 40
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Eurostar: A journey of digital and physical brand transformation

Moo

This entailed expanding their network, enhancing connections, and attracting 30 million passengers by 2030. Through extensive market research, it was evident that Eurostar had greater recognition among international audiences. Stand out from the crowd In a competitive market, it’s essential to differentiate your brand.

Digital 98