Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling
Creative Boom
APRIL 21, 2024
We have a unique opportunity to use our marketing to send a powerful message and bring consumers along our sustainability journey." More broadly, the campaign supports Coca-Cola's ambitious 'World Without Waste' goals to make all packaging 100% recyclable by 2025 and to collect and recycle the equivalent of every bottle and can sold by 2030.
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