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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015. Just as a prism can turn a beam of light into a wider spectrum of colours, so too can Airtm open up people to the potential of the global market.

Digital 483
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National Football Museum’s new identity champions English football heritage

Creative Boom

Ahead of the 2024 Euros, creative agency Poke Marketing has rebranded Manchester's National Football Museum to emphasise the importance of football in English culture. The rebrand comes at a time of transformation for the museum, which will look very different by 2030, so it needed an identity reflective of this new direction.

Tourism 466
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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

We have a unique opportunity to use our marketing to send a powerful message and bring consumers along our sustainability journey." More broadly, the campaign supports Coca-Cola's ambitious 'World Without Waste' goals to make all packaging 100% recyclable by 2025 and to collect and recycle the equivalent of every bottle and can sold by 2030.

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Should creatives be thinking about Gen Beta already?

Creative Boom

"By concentrating too heavily on age-based segments like Gen Beta or Gen Z, brands fall into the trap of generational marketing. We believe that generational marketing can be one of the biggest mistakes brands make. Consumer behaviour is not defined solely by age.

Education 244
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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

“At Hydro, we believe that more sustainable design starts with more sustainable production,” shared Asle Forsbak, Marketing Director, Hydro Extrusions. “Aluminum is looked upon as the metal of the future, offering unparalleled strength, durability, and recyclability.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

VP of LG Electronics Global Marketing Center, Hyoeun Kim, adds: "Wolff Olins has helped us to transform LG, expanding how we're seen as a business and rejuvenating our brand experience. The people at LG are amazing innovators," says Tom Carey, senior creative director at Wolff Olins. "So

Brand 483
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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out. So as part of this year's Milan Design Week, I sat down with their global head of marketing, Brian Bolain, to find out what all this means for the future of automotive branding. Once, we all knew what a car was.

Brand 511