Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling
Creative Boom
APRIL 21, 2024
While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route. More broadly, the campaign supports Coca-Cola's ambitious 'World Without Waste' goals to make all packaging 100% recyclable by 2025 and to collect and recycle the equivalent of every bottle and can sold by 2030.
Let's personalize your content