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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route. More broadly, the campaign supports Coca-Cola's ambitious 'World Without Waste' goals to make all packaging 100% recyclable by 2025 and to collect and recycle the equivalent of every bottle and can sold by 2030.

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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

That's the thinking behind the world's most-connected digital dollar account, Airtm , which has been given a new prism-based identity courtesy of DesignStudio. Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015.

Digital 393
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Logo and colour palette The new brand is being applied across all physical and digital customer touchpoints.

Branding 445
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Revealed! The three most impactful web design trends of 2022 so far

Creative Boom

The web is a constant source of inspiration with past and future influences forever clashing with modern culture to bring us a constant-evolving digital landscape. But this is only the start: investment in the sector is expected to balloon to the hundreds of billions by 2030. And there are four more trends to discover, too.

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Eurostar: A journey of digital and physical brand transformation

Moo

This entailed expanding their network, enhancing connections, and attracting 30 million passengers by 2030. It functions as a standalone graphic device, appearing across trains, stations, and digital platforms. Modernizing the brand to create impact across digital platforms was a big part of the brief.

Digital 98
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UI and UX Design: Creating Intuitive Digital Experiences

Inkbot Design

UI and UX Design: Creating Intuitive Digital Experiences User interface (UI) and user experience (UX) design focus on crafting intuitive and pleasing digital experiences. UI/UX has become critical in product development and customer satisfaction as more businesses go digital.

Digital 98
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A vital topic to discuss: sustainability in and through digital design

UX Collective

As digital designers, we have our part in this. As digital designers we are in a position to influence the impact our products have on the world and I firmly believe that environmental sustainability should be at the center of our efforts. Why don’t we think about the environmental impact of digital design? But it should be!

Digital 109