Woolmark campaign unearths horrors of fast fashion
Creative Boom
OCTOBER 31, 2024
The first synthetic clothing was introduced less than 200 years ago and is predicted to account for 73% of total fibre production globally by 2030. A visceral sense of horror" Wear Wool, Not Waste is inspired by post-apocalyptic visuals seen in media such as The Last of Us and shows "zombie clothes" swarming urban environments.
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