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Cannes Lions 2021 Grand Prix winners in full

Creative Review

If you follow any marketers or advertising folk on LinkedIn, it cannot have escaped your attention that this week has seen the announcement of the Cannes Lions winners. With this campaign, mobile network Telenor created a SMS app that allows people to begin the process of claiming the official document. canneslions.com.

Agency 145
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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

The increasing reliance on digital technologies fuels this growth, the rise of eCommerce, and the growing importance of social media platforms in advertising and branding strategies. The possibilities are endless, from brand management to advertising, market research to public relations, and digital marketing to content creation.

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Eurostar: A journey of digital and physical brand transformation

Moo

This entailed expanding their network, enhancing connections, and attracting 30 million passengers by 2030. To capture the diversity and vibrancy of Europe, they collaborated with emerging illustrators from the five countries within the Eurostar network. We wanted to strike a balance between nostalgic and modern,” said Mario.

Digital 98
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18 Affiliate Marketing Tips to Boost Your Earnings

Inkbot Design

According to recent studies, the global affiliate marketing industry is projected to reach a mind-blowing $40 billion by 2030. It involves three main parties: advertisers, publishers (affiliates), and consumers. Affiliate networks play a vital role in facilitating this process.

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The AI revolution for businesses and the customer experience

UX Collective

After scouring the web and experimenting with numerous AI tools I am sharing my predictions for 2030 and beyond. Internet ‘2030’ The internet and the worldwide web have come a long way since 1996. Social media and advertising will be transformed too. Image created by Midjourney AI using a prompt from Danny Bluestone.

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The Era of Cross-Generation Marketing: The Omnichannel Approach on The Road to Higher ROI

HONGKIAT

“ One shouldn’t use lazy generalizations when identifying a consumer group to advertise your wares to, you need to dig a little deeper. By basing your advertising on a sweeping generalization of this group, assuming that all millennials like city breaks, you can miss out on potential customers.

Marketing 137
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7 Effective B2B Marketing Strategies to Grow your Business

Inkbot Design

Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. B2B Marketing is the science of attracting new customers through business-to-business marketing channels such as websites, social media, email marketing, and advertising. What is B2B Marketing?

Marketing 143