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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. Each outdoor advertisement features a truly one-of-a-kind, crumpled logo extracted from the crushed cans. That all might seem like a lot of extra effort.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. And we've worked on every side of the experience, helping to stand out in-store, online, social media, advertising, and every side of daily life.

Branding 483
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Cannes Lions 2021 Grand Prix winners in full

Creative Review

If you follow any marketers or advertising folk on LinkedIn, it cannot have escaped your attention that this week has seen the announcement of the Cannes Lions winners. MOBILE LIONS/MEDIA LIONS. MEDIA LIONS. The 2030 Calculator, Doconomy, Agencies: Doconomy, Stockholm/Farm, Stockholm. And there have been a lot of awards.

Agency 145
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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

The increasing reliance on digital technologies fuels this growth, the rise of eCommerce, and the growing importance of social media platforms in advertising and branding strategies. The possibilities are endless, from brand management to advertising, market research to public relations, and digital marketing to content creation.

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Evolution of the BP Logo: A Century of Design & Branding

Inkbot Design

The bold letterforms ensured legibility, even from a distance, making it ideal for use on motor spirit cans and early advertising materials. The most telling statistic is that 2001 BP spent more on advertising its renewable investments than its actual investments. How has digital media influenced the evolution of BP's logo?

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CCPA Compliance

Noupe

The search engine company then shares that data with advertising software. You’re also tracked as you shop online, visit media sites, and otherwise interact with brands and content. From there, businesses use the information for targeted advertising. In practice, things are going to get complicated.

Marketing 119
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How AI Transformed the Content Creation Industry

Inkbot Design

dollars, but it will increase by approximately forty times until 2030 – up to almost two trillion U.S. Creating content was time-consuming, and maintaining uniformity was challenging in different media houses. From conventional print media to the enormous internet. What is AI?