Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling
Creative Boom
APRIL 21, 2024
So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. Each outdoor advertisement features a truly one-of-a-kind, crumpled logo extracted from the crushed cans.
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