Wolff Olins creates a renewed, defiantly optimistic brand identity for LG
Creative Boom
SEPTEMBER 4, 2023
Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Logo and colour palette The new brand is being applied across all physical and digital customer touchpoints.
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