Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling
Creative Boom
APRIL 21, 2024
More broadly, the campaign supports Coca-Cola's ambitious 'World Without Waste' goals to make all packaging 100% recyclable by 2025 and to collect and recycle the equivalent of every bottle and can sold by 2030. Recycle Me' was developed by WPP Open X , led by Ogilvy New York and supported by Ogilvy PR.
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