Elmwood reveals the brand story behind America's first over-the-counter contraceptive pill
Creative Boom
JULY 3, 2024
Our strategy was to capture this transition via a meaningful brand language that breaks free from the norms of traditional healthcare design, with branding that is relatable, supportive and fun. Meanwhile, Opill's chunky block letter font was chosen for its open and round typeface, building the sense of a warm and approachable brand.
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