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Almighty's branding for Joonbyrd redefines wellness with a nostalgic charm

Creative Boom

Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". And Estée Lauder created a limited edition of its retro blue packaging in 2021 to celebrate its 75th anniversary, which sold out in days.

Brand 471
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Clever branding for new coffee company leans into Aussies' criminal pasts

Creative Boom

But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. And so when it came to branding Bruhn Coffee co, a boutique coffee brand in Brooklyn, this was a story that London-based Intertype Studio leaned into in full effect. But in some cases, it is actually true.

Brand 481
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Elmwood reveals the brand story behind America's first over-the-counter contraceptive pill

Creative Boom

Our strategy was to capture this transition via a meaningful brand language that breaks free from the norms of traditional healthcare design, with branding that is relatable, supportive and fun. Meanwhile, Opill's chunky block letter font was chosen for its open and round typeface, building the sense of a warm and approachable brand.

Brand 446
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Koto crafts playful and vibrant branding for Fitbit's new smartwatch for kids

Creative Boom

So, it partnered with Koto to create a brand strategy and visual identity that could give it a fighting chance of success. That's because Fitbit, the fitness wearables company bought by Google in 2021, has unveiled its latest product to help get kids moving: the Fitbit Ace LTE. Has your child asked for a smartwatch yet?

Brand 238
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 488
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B&B Studio designs soothing identity for anti-inflammatory food brand Superkeen

Creative Boom

After being diagnosed with Lupus, Caragh Keane created Superkeen, the UK's first Auto-Immune Friendly food brand focused on anti-inflammatory diets. From this, an inclusive food brand called Superkeen was born, the UK's first Auto-Immune Friendly (AIP) brand.

Brand 248
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Walking The Walk: Design Council brand refresh focuses on sustainability and accessibility

Creative Boom

When the Design Council worked with OPX to refresh its own branding, a simplified design system and updated, graphic language were the most visible signs of change. Its core red colour and Quay Sans typeface cement the clarity and consistency of the brand's identity. If you're an industry-leading body, you need to lead by example.

Brand 462