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Annabel Wright on how self-publishing could empower women in business

Creative Boom

According to the Publishers Association, most senior roles in publishing are held by women. The International Labour Organisation found that, in 2020, the arts, entertainment or recreation industries had an average of 31 per cent of women in executive management positions, dropping to 29 per cent for senior management roles.

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Guide to Effective B2B Marketing for 2020

Noupe

Business-to-business (B2B) marketers’ strategies for 2020 are “overridden by one factor more than any other: uncertainty,” says Polly Kay, senior marketing manager at English Blinds. How can you adapt your B2B marketing to cope with this extreme situation? Chapter 2: What is B2B marketing? What is B2B marketing?

Marketing 123
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Helios Publishing House

Logo Design Love

Helios Publishing House is a full-service publisher in Moscow, selling publications of various types. Oksana Paley and Alice Retunsky, co-founders of omsky , designed the Helios logo and visual identity, one that caught my eye after browsing the winning entries on the EDAwards website (this one picked up a silver award back in 2020).

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8 Video Creation and Marketing Tips for 2021

Just Creative

Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during the next annum. Some of your marketing plans for 2021 might involve encouraging more customers to use the solutions you sell.

Marketing 342
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How French illustrator Lapin turned sketching from a pastime into a way of life

Creative Boom

But the urge to sketch was always there, and after publishing his first sketchbook in 2008, he turned his back on sitting at a computer to strike out into the world as an urban sketcher. We've published several books about aviators, the French aerobatic team Patrouille de France, and the National Air and Space Museum near Paris.

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Influencer Marketing Ultimate Guide [+ Campaign Brief Template]

Just Creative

Everyone’s talking about influencer marketing these days. The point is: never rush into something as tricky and complicated as influencer marketing. By the time you’re done reading this article, you’ll be ready to make the right steps to building your brand with influencer marketing. What is Influencer Marketing?

Marketing 215
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Content Marketing Guide: Strategies and Tips for Success

Inkbot Design

Content Marketing Guide: Strategies and Tips for Success Content marketing has become an integral part of every marketing strategy nowadays. This guide will walk you through the essentials of content marketing, providing you with valuable insights, strategies, and tips for success.

Marketing 138