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The tactility of analogue techniques has become somewhat nostalgic; print papers and magazines are becoming fewer and fewer, and most of our marketing comes through a relentless stream of emails. It seems that everywhere we look, there is news on advances in technology and the rise of digital techniques, even in the art and design world.
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Having previously worked on Citrix's 2020 rebrand, I felt they were the perfect studio for the job. Featuring people in relatable work environments, it allows us to tell stories around real personas and solid, credible use cases and brings human warmth to a tech space saturated with product screens.
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