Free The Birds reinvents global cosmetics brand Avon for the world of 2023
Creative Boom
SEPTEMBER 19, 2023
For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' billion worldwide in 2020. More recently, the company partnered with London-based design studio Free The Birds to develop a global rebrand as part of a long-term strategic brand refresh.
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