Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Advertising agencies provide various services to help businesses promote their products or services effectively.

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Inkbot Design

MARCH 7, 2023

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

Marketing 143

Marketing Marketing Client Publication 143

Creative Boom

JANUARY 28, 2024

Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. The rebrand back in 2018 was exactly what the business needed at that moment. When is a rebrand, not a rebrand?

Brand 489

Brand Branding Architecture Agency 489

Creative Boom

JUNE 9, 2024

The new brand extends across marketing initiatives, website, and product interactions and revolves around the core concept, 'Fluz empowers you to maximise your money'. The brief Founded in 2018 in New York, Fluz is a collaborative earning app that maximises your financial potential.

Brand 512

Brand Branding Agency Photography 512

Canny

NOVEMBER 4, 2021

Corporate video content is changing the marketing landscape. In this post we will provide you with the complete guide to corporate video production to help you smash your next corporate video project. It’s important to know the different types and styles of videos so you can incorporate them into your own marketing strategy.

Production 148

Production Internet and Software Development Marketing Marketing 148

Creative Boom

APRIL 21, 2024

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K.

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Inkbot Design

NOVEMBER 30, 2023

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

Marketing 98

Marketing Marketing Advertising Advertising 98

Noupe

SEPTEMBER 1, 2020

Business-to-business (B2B) marketers’ strategies for 2020 are “overridden by one factor more than any other: uncertainty,” says Polly Kay, senior marketing manager at English Blinds. How can you adapt your B2B marketing to cope with this extreme situation? Chapter 2: What is B2B marketing? What defines B2B marketing?

Marketing 123

Marketing Marketing Digital Media 123

Creative Boom

JUNE 25, 2023

With the booze-free drinks market booming, how do you get cut through? Right now, the market for non-alcoholic drinks is having a moment. Revenue from alcohol-free beers, spirits, wines and the like is expected to reach US$1.45tn this year, and the market is expected to grow annually by 4.56%. And that's not surprising.

Marketing 399

Marketing Marketing Brand Branding 399

Canny

MARCH 4, 2022

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager. Download now.

Product Management 146

Product Management Production Patterns Marketing 146

The Branding Journal

JANUARY 12, 2022

The dog food market is growing and becoming more and more saturated. According to a 2018 article by Pet Food Processing , the number of pet food brands in the US at the time was 630, with a 71% increase since 2011. In a market like this, differentiation is essential, and brands must address more niche needs. Credits: Chewy.com.

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Marketing Marketing Production Brand 52

Inkbot Design

SEPTEMBER 14, 2023

8 Marketing Tips for Small Business Owners Small businesses are the backbone of economies around the world. However, small business owners can take time and effort to navigate the complex marketing world. However, small business owners can take time and effort to navigate the complex marketing world. Representing 99.9%

Marketing 98

Marketing Marketing Media Education 98

UX Collective

FEBRUARY 9, 2024

For years now, we’ve been surrounded by products leveraging Machine Learning (ML). It determines what we see on social media, the GPS systems that find the best travel routes, and the recommendation engines on e-commerce websites that suggest products adapted to our preferences. Diary studies are also very effective for AI products.

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Production Travel Product Management Presentation 102

Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Our online activities, searches, and personal details became an open buffet to marketers. Using every trick in the book to gather personal data was considered clever marketing.

Marketing 95

Marketing Marketing Digital Brand 95

Canny

NOVEMBER 18, 2021

At the core of every succesful brand is strategic marketing, brought about through extensive campaign planning and research. It’s for this reason that ‘how to write a marketing plan’ is one of the most common marketing-based questions online. The Marketing Brief Template. The Marketing Brief Template. Download now.

Marketing 204

Marketing Marketing Agency Advertising 204

Canny

NOVEMBER 4, 2022

Prioritising tech branding, marketing, and website design is a requirement, not a suggestion if you’re looking to succeed in this sector. Regardless of how good your product is, ignoring any part of this trio will only limit your potential as a business, which sucks because what you’re selling could be a real game changer.

Marketing 88

Marketing Marketing Brand Branding 88

Inkbot Design

JUNE 16, 2022

20 Best Brands with Social Media Marketing Strategies. Social Media Marketing is a vast and dynamic landscape, and its results differ from brand to brand. The best thing you can do is look at the other brands and their social media marketing methods , which make them successful and also learn from their previous mistakes.

Media 105

Media Marketing Marketing Brand 105

Creative Market

OCTOBER 18, 2021

It’s hard to believe that Creative Market is almost a decade old. On our 9th birthday, we’d like to celebrate some of the most popular design products that have marked each year of our journey. Join us as we take a closer look at the visual styles that have trended throughout Creative Market’s history.

Fonts 190

Fonts Marketing Marketing Production 190

Inkbot Design

JUNE 4, 2023

8 Cheap Marketing Techniques That Deliver Big Results In today's dynamic and digital-driven business world, marketing has become a battle of budgets. It's high time we debunked the age-old myth that quality marketing always equals big spending. The answer lies in clever, cheap, and effective marketing techniques.

Marketing 119

Marketing Marketing Media Brand 119

crowdspring

OCTOBER 10, 2018

This is a comprehensive guide to Facebook Messenger Marketing using chatbots. But the truth is that chatbots can improve marketing and make marketers’ lives easier. If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide. What is Messenger Marketing?

Marketing 56

Marketing Marketing Coding Brand 56

Inkbot Design

SEPTEMBER 1, 2022

14 Secrets About SaaS Marketing Which Can Change Your Business. SaaS is a service rather than a tangible product, making it challenging for marketers to develop a marketing strategy. Let's go over 14 effective marketing techniques you may employ to advertise your SaaS solutions.

Marketing 105

Marketing Marketing Internet and Software Development Client 105

Inkbot Design

MARCH 14, 2023

The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

Marketing 59

Marketing Marketing Advertising Advertising 59

Creative Boom

JANUARY 10, 2024

On the other hand, you want to shout about the tremendous achievement of holding a leading position in the market for decades. Reimagined ad The film retells the Mum's Birthday ad, which was released in 2018 and launched the Glass and a Half platform. Post production was managed by Selected Works.

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Publication Brand Branding Print 417

Creative Boom

APRIL 28, 2024

The agency itself is young, having been founded in 2018. They are also diligent about only working with like-minded production partners committed to sustainability. The brand's ethos was meticulously integrated into the digital product and content," explains Tebo. They work with youthful, cutting-edge brands.

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Brand Branding Client Agency 439

Inkbot Design

MAY 17, 2023

The Importance of Digital Marketing for Business Growth Imagine this: you've just set up your dream business. The office is sparkling, the products are top-notch, and the enthusiasm is through the roof. That's right: digital marketing. Plus, businesses that use digital marketing have a 2.8 What is Digital Marketing?

Marketing 72

Marketing Marketing Digital Media 72

UX Collective

FEBRUARY 17, 2022

Neuroergonomics : towards a new paradigm of product design Illustration by Sara di Meglio Neuroergonomics provides a multidisciplinary approach that merges elements of neuroscience, human factors, and ergonomics to study brain response to stimuli. Neurotechnological tools to optimize the symbiosis between product and human experience.

Production 98

Production Manufacturing Publishing Publishing 98

Noupe

MAY 27, 2020

Want to learn how to increase your content marketing ROI? Are you looking for content marketing tips that will boost your return on investments? Content marketing is a profitable business undertaking. It all depends on your content marketing objectives. But before we go further, let us define content marketing ROI.

Marketing 145

Marketing Marketing Graphic Publishing 145

UX Collective

AUGUST 15, 2022

A memorable product story is invaluable for a startup. Steve Jobs But what if you don’t have a good story to tell about your product? As freelance designers, we meet many teams who work on incredible products, but who still struggle to tell their stories. The most powerful person in the world is the storyteller.”?—?Steve

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Production Patterns Freelance Freelance 80

Moo

SEPTEMBER 28, 2023

They all mark the start of the holiday season — and with that, holiday marketing campaigns. In this blog, we’ll discuss the basics of holiday promotion and share 10 examples of effective holiday marketing campaigns from brands we admire. Social media marketing: Exciting holiday ad campaigns are a great way to maximize brand awareness.

Marketing 52

Marketing Marketing Brand Branding 52

UX Collective

MAY 18, 2021

Autodesk Shotgun UI, circa 2018 One of the most rewarding experiences I’ve had during my time as a Product Manager at Autodesk has been in building out and deploying a design system. We had a decade-or-so-old product with some questionable UI interactions, dated visuals, and a complete lack of consistency.

Product Management 107

Product Management Production Publishing Publishing 107

Design Beep

MAY 11, 2021

If you run an online business in 2021, you need to make sure you have a strong content marketing strategy if you want to attract as much website traffic as possible. Keywords are the words and phrases that people plug into search engines when looking for information about your products, services, or industry.

Marketing 105

Marketing Marketing Publishing Publishing 105

crowdspring

NOVEMBER 8, 2018

Apparel retailers need to master marketing, manufacturing, and retailing, among other things. Your plan should include (at minimum) a statement about your clothing brand, a general description of your products and a strategy for how you plan to sell them. This is where market research can help you. There is no one right answer.

Brand 114

Brand Branding Manufacturing Fashion 114

Inkbot Design

AUGUST 27, 2022

5 Reasons Conversion Marketing is Crucial for Your Business. Conversion marketing isn't just about increasing conversions for one's web pages. Whether you're running a local business or a global corporation, you'll likely find that marketing is one of the most critical parts of running your business. Optimise For Conversions.

Marketing 52

Marketing Marketing Production Brand 52

UX Collective

JANUARY 4, 2024

2018–2020 Era Hello, I’m Julien, former Head of Design at Zenly. This is Part II, taking place between 2018 and 2020. This is Part II, taking place between 2018 and 2020. Zenly moments — Paris 11th Arrondissement HQ in 2018–2020 Chapter I — Signatures At Zenly, we were a bit fanatical about getting things just right.

Production 86

Production Marketing Marketing Travel 86

Creative Boom

AUGUST 30, 2022

Fast forward to 2018, Dalio returned to us at Thornberg & Forester to design and produce another 30-minute film, Principles For Success , which supported his book of the same title. Each film required a year to create and would not have been possible without the commitment, talent and drive of our creative and production teams.

Animation 457

Animation Entertainment Agency Arts and Crafts 457

Inkbot Design

JUNE 23, 2023

Moreover, according to a report by Oberlo, 86% of businesses were using video as a marketing tool as early as 2018. With shrinking attention spans and increasingly discerning consumers, traditional marketing methods are losing effectiveness. Just imagine, that figure has grown exponentially since then.

Animation 130

Animation Marketing Marketing Arts and Crafts 130

UX Collective

JUNE 24, 2021

Yet another factor making a tremendous demand for inclusive and culturally adapted digital products is the demographic revolution happening in America right now. The 60 million Hispanics living in the United States alone grew by 70% from 2010–2018 and accounts for a fifth of the total US population. How the business will benefit?

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Production Digital Publishing Publishing 76