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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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10 Creative Content Lessons From 2021 Super Bowl Advertising

Just Creative

Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. For example, people tune into the commercials during the Big Game because they expect the advertisers to air them only during the event and not afterward. Look for Opportunities Beyond TV Commercials.

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Top 10 Guerrilla Marketing Examples: Unconventional Tactics

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Top 10 Guerrilla Marketing Examples: Unconventional Tactics There is a problem for people in marketing now. This is called guerrilla marketing. They force us to challenge every belief about how we should advertise our products or services. Be ready to abandon old assumptions and look at marketing from different angles!

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10 Creative Content Lessons From 2021 Super Bowl Advertising

Just Creative

Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. For example, people tune into the commercials during the Big Game because they expect the advertisers to air them only during the event and not afterward. Look for Opportunities Beyond TV Commercials.

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JKR creates new brand system for expanded Uber

Creative Boom

Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. The rebrand back in 2018 was exactly what the business needed at that moment. When is a rebrand, not a rebrand?

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. In 2018, she was elected into the prestigious Alliance Graphique Internationale design association. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette.

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Guide to the Top 10 Best Books on Marketing

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Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.