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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.

Branding 435
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How The Designers Foundry went from side project to global type provider

Creative Boom

Moon-shot invitation One of the foundry's proudest moments came in 2016 through a collaboration with deep personal significance. This practical outlook reflects TDF's understanding of market realities. Granda's ability to recline and italicise makes it fun to experiment with, offering users incredible control and flexibility."

Fonts 459
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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets. Lastly, as Deliveroo continues its global growth, it asked: how to build a consistent look and feel that drives distinctiveness across such unique markets?

Agency 468
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Top 9 Best Marketing Ad Campaigns – Ever!

Just Creative

Here are the 9 best marketing campaigns that captivated audiences around the globe and inspired me to pursue a career in marketing. One of the most iconic taglines in the history of marketing is ‘ Diamonds Are Forever’. market, the question of how to make a vodka brand stand out from the crowd was stumping marketing executives.

Marketing 258
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. Nguyen got his start in sports marketing but became fascinated by the emerging world of esports and gaming culture.

Agency 501
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'Say High': Gotham's new campaign aims to celebrate and destigmatise cannabis

Creative Boom

But it wasn't until 2016 that her blog hinted at a growing interest in cannabis and the negative narrative surrounding weed. Of course, the campaign is what we've come to expect from Gotham, a business founded by American entrepreneur Joanne Wilson of Gotham Gal , the name for her longtime blog and investment firm.

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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

The launch of Biti's Hunter in 2016 marked a bold transformation as the company moved to introduce a sneaker line that resonated with Vietnam's growing streetwear scene and youthful energy, exemplified through bold campaigns like 'i Tr V' (Go to Explore, Return to Belong).

Brand 195