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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.

Brand 436
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How The Designers Foundry went from side project to global type provider

Creative Boom

Moon-shot invitation One of the foundry's proudest moments came in 2016 through a collaboration with deep personal significance. This practical outlook reflects TDF's understanding of market realities. Granda's ability to recline and italicise makes it fun to experiment with, offering users incredible control and flexibility."

Fonts 461
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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience.

Brand 195
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'Say High': Gotham's new campaign aims to celebrate and destigmatise cannabis

Creative Boom

Hitting street and subway posters plus digital screens this week, the ads are centred around how it greets customers at its flagship store in Lower Manhattan's East Village. But it wasn't until 2016 that her blog hinted at a growing interest in cannabis and the negative narrative surrounding weed. A post titled What's ripe for change?

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Soumyaraj Vishwakarma's calming illustrations remind us to enjoy a slower pace of life

Creative Boom

A designer and illustrator based in Baroda, India, Soumyaraj Vishwakarma creates digital artworks that are dynamic, otherwordly and intricate, celebrating those slower-paced days when we're able to forget our troubles and enjoy the simple things in life that make us happy. Slow Afternoon Jams © Soumyaraj Vishwakarma.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. A leading voice on digital education in Germany, she founded Digital Education for All e.V.

Agency 501
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'Say High': Gotham's new campaign aims to celebrate and destigmatise cannabis

Creative Boom

Hitting street and subway posters plus digital screens this week, the ads are centred around how it greets customers at its flagship store in Lower Manhattan's East Village. But it wasn't until 2016 that her blog hinted at a growing interest in cannabis and the negative narrative surrounding weed. A post titled What's ripe for change?