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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.

Brand 435
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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul. The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets. But what were the challenges the creative team faced in evolving the identity?

Agency 468
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Liza Enebeis Liza Enebeis is the creative director and partner at Studio Dumbar/DEPT, an award-winning international branding agency in the Netherlands. One plus one, right? Not rocket science."

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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

The launch of Biti's Hunter in 2016 marked a bold transformation as the company moved to introduce a sneaker line that resonated with Vietnam's growing streetwear scene and youthful energy, exemplified through bold campaigns like 'i Tr V' (Go to Explore, Return to Belong).

Brand 195
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Three common mistakes designers make when creating websites for clients

Creative Boom

Many freelance web designers and web design agencies struggle because they make the same mistakes over and over again. We spoke with Matt Konarzewski of Vision Marketing to outline three of the biggest howlers. To get some insights into how to do it right, we approached Matt Konarzewski of Vision Marketing. What if we did that?'

Client 540
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Top 9 Best Marketing Ad Campaigns – Ever!

Just Creative

Here are the 9 best marketing campaigns that captivated audiences around the globe and inspired me to pursue a career in marketing. One of the most iconic taglines in the history of marketing is ‘ Diamonds Are Forever’. market, the question of how to make a vodka brand stand out from the crowd was stumping marketing executives.

Marketing 258
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Ultimate list of Content Marketing Tips and Ideas

Canny

Content marketing. This type of marketing involves creating, publishing, and distributing content to either engage, inspire, or educate your audience. As if content marketing wasn’t attractive enough, it’s also free. Whatever market you’re in, or want to break into, creating high quality content is vital.

Marketing 193