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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch. Breaking Away from the Past GF Smith's previous identity, designed in 2014, was widely respected in the design world.

Brand 288
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Master the Vintage Design Style with $2014 worth of Resources for Just $29

Spoon Graphics

These tools regularly sell for a total of $2014, but they’re now available for just $29 for a very limited time. The regular price for this collection is $2014, but it’s currently being discounted to just $29. The post Master the Vintage Design Style with $2014 worth of Resources for Just $29 appeared first on Spoon Graphics.

Fonts 248
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&Walsh draws on TikTok trends to give cottage cheese a youthful makeover

Creative Boom

Founded in 2014 in Irvine, California, Good Culture produces organic, family-farm-raised, high-protein, low-sugar, thick and creamy products that never use gums, thickeners, or chemical preservatives. To do this, we explored all the ridiculous ways people love their products.

Agency 483
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Yellow Studio's spellbinding BAFTA artwork honours TV artists behind the scenes

Creative Boom

But it's easy to forget that BAFTAs aren't just for the actor, presenter or comedian who fronts a production. They're also a tribute to the myriad of hard-working, usually invisible, production staff on the other side of the camera, who are crucial for making our favourite programmes so great.

Artist 476
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Making Waves: Dave Rax launches major rebrand for yacht rental giant SamBoat

Creative Boom

First launched in France in 2014, SamBoat is a platform for boat and yacht rental. This was developed to bring to life the product experience through the use of low-fidelity icons, as well as larger, more playful, high-fidelity iconography, which can be used across marketing in more expressive ways.

Brand 502
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Female-first dating app Bumble unveils bold new look and useful new feature

Creative Boom

Founded in 2014, its unique twist is that it empowers women to make the first move. Alongside the product update, Bumble has unveiled a new visual identity with a refreshed logo, colour palette, typography, and custom illustrations. For ten years, dating app Bumble has been putting power in the hands of women. Hate dating apps?

Marketing 469
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Land of Plenty's rebrand of Happy Endings makes everyone feel welcome

Creative Boom

Founded in 2014 by award-winning Australian pastry chef Terri Mercieca, Happy Endings is an ice cream brand defined by colourful chaos. The challenge was to elevate the packaging to match the quality of the product whilst making sense of the offer and expressing a brand that truly values people, the planet and positivity.

Client 524