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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch. Breaking Away from the Past GF Smith's previous identity, designed in 2014, was widely respected in the design world. The typography also underwent a transformation.

Brand 286
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. For the latter, AI, Alphabet worked on refreshing the visual identity for Sova Assessment, an AI-driven platform helping companies streamline talent acquisition.

Branding 435
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Female-first dating app Bumble unveils bold new look and useful new feature

Creative Boom

Founded in 2014, its unique twist is that it empowers women to make the first move. The rebrand includes a refreshed visual identity, a new feature entitled Opening Moves, and a global marketing campaign aimed at reinvigorating the online dating experience for women. Now, an in-house rebrand is refreshing that mission.

Marketing 468
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Mucho's annual report for the University of California is a dynamic blend of print and tech

Creative Boom

Since 2014, design studio Mucho has created the Annual Report for the University of California Investments office. The report, titled 'Where others see chaos, we see opportunity', charts a period that has proven extremely turbulent where the market is concerned. I know a good investment when I see one, so that was just the beginning.

Print 369
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Making Waves: Dave Rax launches major rebrand for yacht rental giant SamBoat

Creative Boom

First launched in France in 2014, SamBoat is a platform for boat and yacht rental. Part of the challenge was the need to appeal to both ends of the market spectrum, from experienced skippers and seasoned sailing enthusiasts to novices and first-time day-trippers alike," Dave explains. "We

Brand 502
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Mike Nelson on his sensory new survey, scavenging objects and simulating reality

Creative Boom

It's an amalgamation of objects scavenged from the depths of junkyards and flea markets, which through their presentation, serve to preserve fragmented moments with enough room for open-ended interpretation. Installation view, The Powerplant, Toronto, 2014. Photo: Matt Greenwood. Photo: Matt Greenwood. Photo: Matt Greenwood.

Gallery 482
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. This includes the Cannes Grand Prix for the Bergen International Festival in 2014.

Agency 501