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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch. The new identity is designed not just for longevity but also for adaptabilitya vital shift in an industry where brands compete to thrive in both digital and physical spaces.

Brand 286
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. For the latter, AI, Alphabet worked on refreshing the visual identity for Sova Assessment, an AI-driven platform helping companies streamline talent acquisition.

Brand 435
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Female-first dating app Bumble unveils bold new look and useful new feature

Creative Boom

Founded in 2014, its unique twist is that it empowers women to make the first move. The rebrand includes a refreshed visual identity, a new feature entitled Opening Moves, and a global marketing campaign aimed at reinvigorating the online dating experience for women. Now, an in-house rebrand is refreshing that mission.

Marketing 468
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Graphic Design Junction

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Theme 351
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Making Waves: Dave Rax launches major rebrand for yacht rental giant SamBoat

Creative Boom

First launched in France in 2014, SamBoat is a platform for boat and yacht rental. The brief was to reshape SamBoat's online and offline brand through a full brand refresh and a new digital toolkit, equipping them with a refreshed brand system and establishing them as the leading peer-to-peer boat rental platform.

Brand 502
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. This includes the Cannes Grand Prix for the Bergen International Festival in 2014.

Agency 501
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Fishers Island Lemonade leans into its casual-coastal island aesthetic

Creative Boom

Back in 2014, while she was bartending at the storied Pequot Inn, Bronya Shillo founded the craft cocktail brand Fishers Island Lemonade. We wanted the style of the linework to feel very charming, human and unscripted - the opposite of digital."