Remove 2014 Remove Advertising Remove Production
article thumbnail

Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

article thumbnail

Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. As an outsider himself, Eliass was drawn to building an inclusive brand with a quality product for everyone.

Agency 455
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Remembering Ringan Ledwidge

Creative Review

Ringan Ledwidge’s advertising work was marked by an ability to turn a 60-second spot into a slice of mini cinema that, while keeping the brand’s message front of mind, always hinted at much wider narratives. He brought a very human, emotional touch to his advertising stories, which could be funny, sexy or packed with pathos.

article thumbnail

Illustrator Will Rea on turning a love of art into a successful career

Creative Boom

My family was really encouraging too; mum's a teacher, and dad studied product design, so my early days as an artist have involved a lot of conversation and collaboration with them." He enrolled on a product design course in Manchester in 2014. He likes to take influence from traditional signage and advertising. "I

article thumbnail

Ultimate Guide to Digital Marketing and Advertising

Inkbot Design

Ultimate Guide to Digital Marketing and Advertising Digital marketing is any form of marketing products or services involving electronic devices. Digital marketing has revolutionised traditional marketing and advertising approaches in the last decade. Leading platforms include Google Ads and Microsoft Advertising.

article thumbnail

Tailor Brands – A Comprehensive Review

Designer Daily

While brands are striving to make excellent products and have product quality at their core, branding is something that not everyone pays heed to. Sure, your customer base is bound to increase if they have good products at their disposal, but who ensures that it reaches them in the first place?

Branding 244
article thumbnail

Word of Mouth Marketing: The Power of Recommendations

Inkbot Design

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.