Creative Boom

AUGUST 25, 2023

In a typical project in 2012, Scher created a new logo for Windows 8 that took it back to its roots as a window. Across her lessons, Paula will explore the power of typography, logo creation and collaboration with clients. Early in the development process, Scher asked: "Your name is Windows. Why are you a flag?"

Graphic Design 370

Graphic Design Graphic Artist Logo Creation 370

Inkbot Design

NOVEMBER 4, 2023

But the bottom line is that Pepsi paid seven figures for a straightforward logo redo. London 2012 Olympics – $625,000 Hosting the Olympics requires prominent branding. For the 2012 Summer Games in London, organisers wanted a forward-thinking identity befitting the high-tech venues constructed in East London.

Branding 98

Branding Brand Publication Marketing 98

Inkbot Design

AUGUST 8, 2023

The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.

Arts and Crafts 98

Arts and Crafts Publication Branding Brand 98

Design Wizard

JUNE 9, 2021

Univers Extended is a light, clean font that Ebay included their new toned-down branding in 2012. The logo remains vibrant and fun, but becomes more legible and flexible with the use of Univers Extended. The long, slender typeface of the Gap logo is as iconic as the brand itself. Do you Need Designers for Logo Creation?

Fonts 148

Fonts Branding Brand Templates 148