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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

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10 best artist and illustration agents in New York City

Creative Boom

In our carefully curated list, we share a bunch of agents who've demonstrated exceptional dedication to their artists over the years and a profound understanding of their clients, too. David Goldman Agency When David Goldman launched his own firm in 1980, he aimed to represent world-class talent and offer great personal service to clients.

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Order's Jesse Reed on launching your own design agency and following your creative dreams

Creative Boom

Jesse Reed is one of the few who's reached that dizzy goal, spending five years at Pentagram New York from 2012 to 2017 and working under iconic designer Michael Bierut. Then in 2016-17, Jesse and Hamish decided to leave Pentagram and found their own design agency, Order. But being somewhat of a restless spirit, he didn't stop there.

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Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

Born in Rio de Janeiro, Rafael Medeiros moved to LA in 2012 after graduating in Brazil in graphic design. As a freelancer, I work with agencies that normally hire me during their peak times or when they can't solve a project internally," he explains. How have the Hollywood writers' and actors' strikes impacted visual creatives?

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Luke Brookes on the death of Instagram and what has helped him to become a successful illustrator

Creative Boom

Using dramatic lighting against a restricted colour palette, Luke's been grabbing the attention of many an international client since he went freelance in 2012. Client work is, of course, vital. He needed to be out experiencing the world, but he was shut up inside. What's working well in getting your name out there these days?

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Blackjack brewery's bold rebrand taps into Manchester's rich history

Creative Boom

Since 2012, Blackjack has been brewing just outside of the Northern Quarter in Manchester (a stone's throw away from Angel Meadow). But not all beer, let's face it, is that good. It helps to find a brand you can come to know and trust, preferably one that's local and passionate about its craft. And Blackjack falls right into that category.

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Kevin Rooi on dealing with rejection, making best use of AI and being your own boss

Creative Boom

Born in the Caribbean and now based in the Netherlands, Kevin moved to Amsterdam in 2012 to study graphic design, and then spent the beginning of his career enjoying internships and placements at various outlets, including for online magazine DATmag. Clients he's worked with so far include TikTok, Acer, and Porsche. Absolutely!

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