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Sustainable Marketing: Build a Brand and Save the Planet

Inkbot Design

The Power of Sustainable Marketing: How to Build a Brand and Save the Planet As consumers become more environmentally conscious, it is becoming increasingly crucial for businesses to adopt sustainable practices to meet the growing demand for environmentally friendly products and services and positively impact the planet.

Marketing 122
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The Top 5 Benefits of Blogging for Marketing

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The Top 5 Benefits of Blogging for Marketing Blogging has become a potent tool for connection, education, and expression, where information is shared exponentially. Every day, more than 86,000 blog articles are published. It includes journalism, storytelling, marketing, education, and entertainment.

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Digital Content Marketing: It’s About More Than Content

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Digital Content Marketing: It's About More Than Content. Digital Content Marketing, also known as Digital Advertising, is the practice of advertising goods or services using online methods such as websites, emails, and mobile apps. Today, digital marketers need to deliver more than just great content.

Marketing 135
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Top 10 Best Books on Strategy and Business Marketing

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Top 10 Best Books on Strategy and Business Marketing In a world where business competition is as fierce as a pack of hyenas fighting over a juicy piece of meat, having a solid marketing and strategy plan is critical to surviving and thriving. Think of it as your survival guide in the wilds of the business world.

Marketing 114
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14 fonts to fall in love with: trending typefaces that designers adore

Creative Boom

The company's main goal is to value font creators and to better distribute the revenue share of the objects, books and fonts they produce and publish. Inspired by moments of imperfection and spontaneous irregularities, the foundry focuses on retail and custom fonts and aims to develop distinctive typefaces that are missing from the market.

Fonts 544
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The Endless Life Cycle of Book Cover Trends

Eye on Design

Torrey Peters’s Detransition, Baby (designed by Random House’s Rachel Ake Keuch ) has been one of the most consequential pieces of mainstream fiction to publish this year: a modern relationship story that offers a view into urban trans culture. The marketing suggestions only really reference other book covers,” he told me over the phone. .

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Why User Experience Matters in Digital Marketing

Inkbot Design

Why User Experience Matters in Digital Marketing. When your brand customer base grows, digital marketing becomes more critical. There is a direct connection between user experience and digital marketing. Marketing campaigns are just the beginning, but they don't end there. The five tiers of content marketing and UX.