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The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logocreation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.
Author) English (Publication Language) 224 Pages – 03/15/2011 (Publication Date) – Allworth (Publisher) −$12.96 $16.99 David Airey, a prominent figure in the world of logo design , shares his insights and methodologies, providing aspiring designers and business owners with invaluable advice on logocreation.
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