2011 Design Strategy Industrial Design 
UX Collective
MAY 10, 2023
Building models of users (Beyer & Holtzblatt’s models of user work and flow, Cooper’s models of user goals and behavior) to drive design was not new. 1967) What Cooper began in Inmates, he carried forward to About Face (1995, with Robert Reimann and David Cronin) , in the larger frame of interaction design.
UX Collective
JULY 16, 2023
An industrial designer by trade, he spoke so eloquently in meetings about design, strategy, and business and I was always in awe. Law 6: Two is the optimal number, like in a marriage Back in 2011, I saw this tweet by Elias Bizannes. It’s that simple. Do the math. The work he and his team has done is gorgeous.
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