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A Guide to Taglines and Slogans: Crafting Memorable Brand Messages

Inkbot Design

A Guide to Taglines and Slogans: Crafting Memorable Brand Messages Do you know marketing? Whether you're just starting on Main Street or operating within Wall Street's elite corridors – by the end, you shall possess knowledge capable of crafting those very same slogans. It is not rocket science, but it is an art indeed.

Brand 98
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Wellbeing in the Arts: founder Adam Bambrough on nurturing mental health in the creative industries

Creative Boom

We chatted with him about his own journey and why he founded the support organisation Wellbeing in the Arts. The world of arts and entertainment often conjures images of glamour, applause, validation and creative fulfilment. Indeed, his last stage performance in 2011 garnered the best reviews of his career.

Art 493
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9 Best Creatives from Portugal

Shillington

Their motto is “Let’s do it” (oupas in Portugese) and since launching the studio in Porto 5 years ago, they’ve been creating paper-based crafts for a wide range of projects from packaging to an arts festival and clothing brands. Rafael Serra. The Porto typeface was initially planned to be a part of a logo.

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Reviewed: New Name, Logo, and Identity for Huma by Koto

Under Consideration / Brand

Established in 2011 (as Medopad), Huma , headquartered in London, UK, is a global health tech company that partners with scientists, technologists, healthcare, and pharma professionals to understand, treat, and help prevent poor health. Out of home advertising. “Mapping the Huma Gradient”. Your browser does not support the video tag.

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Mascot Logos: Unleashing the Branding Magic

Inkbot Design

According to a study by the Journal of Advertising Research, brands employing mascots saw an increase in brand favorability of up to 24% over their non-mascot counterparts. The Science Behind Mascot Logo Success Creating a successful mascot logo involves a careful blend of art and science.

Brand 89
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Top 10 Famous Logo Designers and Their Iconic Logos

Inkbot Design

From Paul Rand's minimalist IBM logo to Michael Bierut's iconic Mastercard, these designers have crafted logos that have stood the test of time. Born in 1914 in Brooklyn, New York, Rand had an illustrious career spanning advertising, education, and logo design for over five decades.

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50 Best Design Blogs You Have To Read (2023 Update)

Shillington

Design Week Founded in 1986, Design Week was the UK’s leading design magazine until 2011, when it became online-only. Creative Review Founded in 1980, Creative Review is the world’s leading monthly magazine for advertising, design and visual culture. The brainchild of Parisian art director Martin Joubert, Print.pm