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But their new eco-friendly image would crumble after 2010's Deepwater Horizon catastrophe. Cost breakdown: The $210 million bought BP more than just a logo. If a logo achieves public recognition and affinity, no price can be called too high. The rebranding aimed to bury BP's association with deadly disasters and oil spills.
The long, slender typeface of the Gap logo is as iconic as the brand itself. Gap had changed their logo in 2010, but after a public outcry, they reverted back to this classic design. Do you Need Designers for LogoCreation? It depends on what kind of logo you are looking for. Spire Regular – Gap.
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