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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. This year, they've also launched a sister agency focused on typography and type design, called Type of Feeling. Hopefully, their work will inspire you too.

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10 best artist and illustration agents in New York City

Creative Boom

But how on Earth do you find a market for your work? B&A Reps B&A Reps is a global management agency representing forward-thinking and award-winning creatives, including photographers, illustrators, animators, design studios, CGI artists, mural artists, hair and makeup artists, and stylists.

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Lonsdale Asia: How a humble underdog became a creative powerhouse in Singapore and beyond

Creative Boom

Originally founded in 2010 as Why? Brand Design, the studio was established by an ex-marketeer who spotted a gap in the industry - a need for a design agency that blended creativity with real-world pragmatism. There were two pivotal moments in the agencys evolution. Every market has its own nuances.

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New branding for Orangetheory focuses on how its members feel

Creative Boom

In 2010, they created a new fitness phenomenon by combining community and coaching with science and technology. So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community.

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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

Now, attention is increasingly turning to Gen Alpha, who were born after 2010 and are now reaching their teens. But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff. And that's why a branding agency like Unfound Studio is well worth talking to. Who knows what they'll be like?

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

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