Lisa Maltby

FEBRUARY 28, 2024

When contemplating my career choices, a creative profession often appeared as a realm exclusive to the privileged few – individuals armed with financial safety nets from their parents, insider insights and connections to influential figures in creative studios, galleries, and the world of expensive art supplies.

Arts and Crafts 98

Arts and Crafts Artist Self-employed Art 98

High on Design by Wix

MAY 13, 2019

Installation view, The Value of Good Design at The Museum of Modern Art, New York (February 10–June 15, 2019). Digital image © 2019 The Museum of Modern Art, New York. The exhibition shows how this microworld view is focused on the crafted visuals, rather than communicating something deeper and human. Photo: John Wronn.

Exhibition 75

Exhibition Arts and Crafts Digital Art 75

Inkbot Design

SEPTEMBER 23, 2022

Crafting design elements in such a way that they provoke an appropriate emotional response can create a lasting impression on the consumers you reach. These companies master the art of creating Brand emotions. See how dishwashing soap gets advertised? Also, through their emotional branding, people support their products more.

Branding 131

Branding Brand Arts and Crafts Production 131

Inkbot Design

APRIL 22, 2024

Put Some Muscle Into It: How to Craft a Killer Tagline Enough drooling over other people's brilliant taglines. It's the magical fusion of art and science. Flexibility: Can you envision this tagline looking badass and on-brand wherever you use it (advertising, packaging, digital campaigns)? — Wendy's (1984) “Shave Time.

Branding 98

Branding Brand Arts and Crafts Marketing 98

UX Collective

JUNE 16, 2021

They crafted stories that were pivotal in guiding marketing, advertising, and customer service decisions at Airbnb as well as keeping everyone working on the same page. I am in love with art, design, technology and anything creative. Some people might label me as a true artist, artist. Hell yeah, they are right.

Arts and Crafts 113

Arts and Crafts Digital Publishing Publishing 113

Inkbot Design

JUNE 10, 2023

The Best Ads of All Time and What We Can Learn From Them Ah, advertising! The art of persuasion. The craft of capturing hearts, minds, and wallets with just the right blend of wit, wisdom, and well-timed pizzazz. That's where the real challenge — and thrill — of advertising lies.

Advertising 59

Advertising Advertising Arts and Crafts Production 59

Inkbot Design

JULY 16, 2023

They've meticulously crafted masterpieces packed to the brim with expert insights, case studies, and real-world examples that will leave you inspired and armed with the knowledge to create brands that stand out in the noisy marketplace. These literary gems are not your typical run-of-the-mill guides. Bestseller No.

Branding 98

Branding Brand Arts and Crafts Marketing 98

Inkbot Design

AUGUST 9, 2023

By analysing the top 10 tech company logos, we can begin to understand the art and science behind creating visual identities that stand out from the crowd. The stories behind these designs reveal the meticulous ideation and iteration involved in crafting the face of a brand.

Adobe 98

Adobe Arts and Crafts Brand Branding 98

Inkbot Design

SEPTEMBER 8, 2023

3 – Gap In 2010 , Gap embarked on a bold endeavour to update its iconic logo, a decision that would ultimately prove to be a fleeting experiment. In hindsight, Gap's logo redesign of 2010 serves as a valuable lesson in the world of branding and marketing. Another crucial aspect to consider is the logo's global appeal.

Branding 98

Branding Brand Arts and Crafts Fonts 98

Noupe

OCTOBER 1, 2019

Jacob Cass helps brands thrive by crafting logos and brand identities that are not only distinctive but strategic. She specializes in human-centered strategy, creating personable brands and crafting unique experiences. His advice: Design is not art: yet thinking like an artist can make you a better designer. Jacob Cass.

Web Design 81

Web Design Web Design Arts and Crafts Client 81

Inkbot Design

MARCH 14, 2023

It's more influential than advertising and, more importantly, far more effective. His message applies to marketers and advertisers, writers, entrepreneurs, makers, product managers , and anyone seeking to make a meaningful impact in today's world. Word of mouth is the key.

Marketing 59

Marketing Marketing Advertising Advertising 59

Inkbot Design

JULY 26, 2023

From branding to user experience, mastering the art of design opens endless opportunities. Graphic design significantly impacts our lives, from advertising effectiveness to social media engagement. Let's dive in and discover the art of visual storytelling together. Now, here's where the stats come into play.

Graphic Design 52

Graphic Design Graphic Arts and Crafts Publication 52

Inkbot Design

JULY 28, 2023

Major multinational brands like American Apparel, Target, and Jeep adopted Helvetica for logos and advertising, taking advantage of its ability to convey professionalism, reliability and timelessness. Its sleek, geometric letterforms epitomise the aesthetics of the Art Deco and Bauhaus movements.

Fonts 111

Fonts Branding Brand Typography 111

Shillington

JULY 28, 2021

Instead, I embarked on various other creative and academic pursuits, and it wasn’t until I landed my first permanent role at a digital marketing agency back in 2010 that I realised it was meant to be. The first role I secured upon graduating was at an advertising agency in Leeds. What have you been up to since graduation?

Graphic Design 52

Graphic Design Arts and Crafts Self-employed Agency 52

Inkbot Design

AUGUST 28, 2024

The Art and Science of Slogan Crafting A tiny introduction before we start talking about these taglines: It is essential to respect the art of these phrases. Snickers: “You're Not You When You're Hungry” Introduced in 2010, this slogan turned hunger into a personality disorder that Snickers could solve.

Branding 52

Branding Brand Production Advertising 52

Inkbot Design

SEPTEMBER 6, 2023

The letter “E” in the logo is artfully crafted to resemble a dental mirror, symbolising their focus on dental care. Founded in 1998 by Larry Page and Sergey Brin, Google has become a global leader in search engines, online advertising, cloud computing, and software development.

Internet and Software Development 98

Internet and Software Development Fonts Manufacturing Sports 98

Envato Tuts+

FEBRUARY 23, 2023

In the 1900s, the first posters advertising a particular film would feature illustrations of a scene or theme to entice audiences into the theater. The haunting design for the poster advertising Rosemary's Baby (1968) uses an overlay of actor Mia Farrow's head over an imagined landscape. Image courtesy of Wikipedia.

Photoshop 52

Photoshop Adobe Textures Templates 52

Creative Boom

JULY 18, 2023

Arena Founded in 1968, Arena is home to an enviable and carefully crafted list of illustrators, including award-winners and best-sellers. They work with clients in spheres ranging from advertising and brands to fashion and retail. Categories covered include animation, illustration, mural art, sculpture and CGI.

Illustrator 370

Illustrator Illustration Agency Arts and Crafts 370

Inkbot Design

AUGUST 24, 2024

They’re invitations to pause, notice, and recognise the craft of visual storytelling. In the next few minutes, we will look at 20 clever logos that have perfected this art of hidden meaning. It’s like a small piece of art that narrates the story of the digital revolution. Some might make you smile; others will make you gasp.

Branding 40

Branding Brand Arts and Crafts Digital 40

Inkbot Design

SEPTEMBER 27, 2022

Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. B2B Marketing is the science of attracting new customers through business-to-business marketing channels such as websites, social media, email marketing, and advertising. What is B2B Marketing?

Marketing 143

Marketing Marketing Internet and Software Development Media 143

Noupe

JULY 1, 2020

So here it is, copywriting is the practice of utilizing any piece of content that implies the art and science of using words in a copy, promotional enough to sell products or services and forces a prospect to take action. A copy loaded with great content is much more engaging than television advertisements or a cold email.

Marketing 139

Marketing Marketing Advertising Advertising 139

Inkbot Design

JANUARY 24, 2024

Tailoring Visual Content to Platform Strengths While people post similar things across sites, understanding niche strengths fine-tunes sharing strategies: Instagram Still Reigns for Photography Instagram's photo filters made it an immediate sensation upon launching in 2010. While some dislike its manicured images, over 2.4

Media 101

Media Entertainment Networking Arts and Crafts 101

UX Collective

JUNE 12, 2022

Nowadays, stories are also being crafted around businesses as a powerful tool in branding and marketing, tapping into our shared nature. With increased competition in the digital marketplace, you may find that the old art of storytelling and content offers you (a statistically proven) edge over your rivals. Sood, S., & Miller, K.

Arts and Crafts 106

Arts and Crafts Marketing Marketing Branding 106

UX Collective

SEPTEMBER 12, 2021

Which is pretty much the definition of a Dark Pattern: “a user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills.”?—? Harry Brignull (PhD Cognitive Science), 2010 Software is developed through patterns and process flows.

Patterns 90

Patterns Arts and Crafts Production Presentation 90

Creative Boom

NOVEMBER 19, 2024

Even better, many items in our guide have a story: a maker's journey, a hand-crafted touch, or a spark of creativity born from the heart. Produced in collaboration with The Andy Warhol Foundation for the Visual Arts, these compact puzzles measure 15 x 20cm and are designed for an hour's entertainment.

Arts and Crafts 448

Arts and Crafts Print Presentation Sculpture 448

Creative Boom

OCTOBER 16, 2024

Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Leiko by Visual Arts Institute Free for personal and commercial use, this display font was created by students at the Media & Design Department of Hungary's Visual Arts Institute.

Fonts 540

Fonts Arts and Crafts Inspiration Branding 540

Shillington

JUNE 14, 2021

On top of this, she is also a teacher at the School of Visual Arts, contributes to Imprint and Uppercase magazine and has co-authored numerous books, including The Typographic Universe, American Typeplay and New Modernist Type. He lectures at his alma mater the School of Visual Arts and other colleges across America. Emory Douglas.

Graphic Design 145

Graphic Design Graphic Arts and Crafts Illustrator 145

Inkbot Design

SEPTEMBER 17, 2024

We're diving deep into the art of guerrilla marketing, digital domination, and customer-winning magic that will have your startup stealing the spotlight faster than you can utter those now-tiresome words: disruptive innovation. Craft more targeted – that is to say, more successful – marketing messages.

Marketing 52

Marketing Marketing Branding Brand 52