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In 2009, the hacking group 4Chan created automated voting software that bypassed human authentication processes and voted their founder to become Time Person of the Year on the Time Inc website. For example, make a point of studying practices in fields such as animal deception (Stevens, 2016), marketing and advertising (Boush et al.,
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billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 billion (2009) Burberry 1999 $2.3 But don't just take my word for it – the numbers tell the story too: Brand Date Rebranding Cost (approx.) Post-Rebranding Revenue Increase Starbucks 2011 $1.2 billion $1.9
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