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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

Striking that balance is one of the biggest challenges facing advertisers, but it can be done. After the 2008 recession, the company pivoted and broke into the luxury goods and lifestyle market, working with companies such as Govberg Jewelers, Yamron, Lily Pulitzer and UNIQLO.

Sports 497
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A designer’s bookshelf: 5 essential reads for creativity and insight

UX Collective

Futura: DieSchrift by Petra Eisele, Annette Ludwig e Isabel Naegele(2017) More than just a font, Futura has shaped visual culture , from advertising and modern architecture to the Moon landing. Its clean, geometric style made it the symbol of Obamas 2008 campaign , representing hope and progress. This isnt unique to Futura.

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16 of the best online shops to buy original art prints for your home

Creative Boom

Poster & Frame Poster & Frame is a poster shop established in 2018 by a seasoned team from the Danish design, advertising and design industries. Jealous Gallery Founded in 2008, Jealous is an artist-led, fine-art print publisher and studio with a physical gallery space in east London. Hvass&Hannibal 6.

Print 524
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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

Mixing posts with forced advertising has made my feed less tailored to my interests and more about me being a customer for others.". But these platforms weren't built for us to market our business, so we try not to moan about them and keep showing up and having fun on our TikTok channel.". So, how widespread are these experiences?

Media 544
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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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What is Display Advertising? A Beginners Guide

Inkbot Design

Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. Display advertising serves various purposes, including enhancing brand visibility , driving website traffic, and generating leads or conversions.