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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

In 2007, it was privatised, and it now has two official branch stores in Berlin and Düsseldorf and 62 franchise stores globally. This creates a higher-quality, noticeably softer product. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country.

Brand 468
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Ragged Edge Ragged Edge, founded in London in 2007, has fast earned a reputation for rebranding and strategic design. Hey Studio Based in Barcelona and founded by Verònica Fuerte in 2007, Hey Studio is known for both its all-female team and its clean, bold designs, characterised by vibrant colours and geometric shapes.

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Dutch studio JUST's new identity balances simplicity with wonder

Creative Boom

Founded in 2007, it offers a comprehensive range of design services, from strategic branding to digital solutions, all crafted in its own studio. Wonder, in turn, is the feeling experienced when interacting with a product they've designed.

Agency 536
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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Founded in 2007, Pentawards is the leading global platform and community for packaging design. Another innovative product pushing the sustainability trend is the Pinter, winner of a 2021 silver Pentaward. The trend for sustainability in packaging isn't just observed in household products, though. Redefining luxury.

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Karl Taylor on how Visual Education is transforming online learning for creatives

Creative Boom

Around 2006-2007, digital cameras were becoming commercially viable for the general public," Karl recalls. We realised that there's interest in many other areas of the visual arts such as CGI, post-production, art, graphic design, even makeup," Karl explains. "So Everyone started getting into photography because it was more accessible.

Education 487
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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

It began in 2007 by organising games and activities in a local park and was previously known as The Little Foxes Club. The logo can also flex to accommodate Foxes FC, which was repositioned as a product falling under the wider Foxes Club brand. 

 Flexibility was baked into the assets to help appeal to the different target audiences.

Sports 458
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23 incredible packaging designs to inspire you to enter the Pentawards 2023 today

Creative Boom

Founded in 2007, this global competition recognises the best in packaging design. Big Fish's packaging has used simplicity and bold icons to make the product stand out. Strong iconographies communicate specific product benefits that are human, warm, and approachable. So why not enter the 2023 Pentawards ?