Japanese minimalism and Scotch provenance: LOVE designs new Wildmoor whiskey brand
Creative Boom
MAY 20, 2024
Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Decades-old visual codes, such as gold foils, bold, masculine colours, and "heather and weather" photography, flood the Scotch sector.
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