UX Collective

JULY 16, 2023

I was an inexperienced creative director at R/GA , one of the most respected digital agencies. I was tempted to stay but I did leave R/GA and joined AKQA , an agency that was not well known at the time. During an interview with a CEO/founder of a very respected creative agency network, I got curious about how he started his own.

Agency 98

Agency Client Branding Brand 98

UX Collective

MAY 10, 2023

A few agencies with permanent usability labs ran tests at high rates our team couldn’t afford; within the next few years a number of tech companies would have their own on-premise usability rooms and dedicated lab space. Rigor didn’t matter so much as contact and baseline exposure to context. We needed customers and we needed insights.

Internet and Software Development 124

Internet and Software Development Product Management Production Marketing 124

UX Collective

DECEMBER 30, 2021

Powerhouse, his book about the talent agency CAA, is still my favorite, but I can appreciate the grandeur of Tinderbox’s thousand pages long saga exposing the ins and outs of HBO, from its inception in the early 70s to pretty much mid-2021. By 2005 HBO had different internal groups looking into direct-to-consumer solutions.

Production 109

Production Entertainment Networking Presentation 109

Azure Magazine

SEPTEMBER 20, 2023

In this lecture, she speaks about designing and building in the Senegalese context, with references to its climate, culture, traditions and unique “concrete modernity.” Mboup will address working with biomaterials, passive design strategies, her various cultural projects, and her research and collaborations.

Architecture 119

Architecture Arts and Crafts Publication Presentation 119