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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

Striking that balance is one of the biggest challenges facing advertisers, but it can be done. Founded in 2001, the agency's early years were spent working with action sports brands such as Burton Snowboards in 2004, developing campaigns featuring Olympians Shaun White and Hannah Teter.

Sports 497
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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

The publication is based in California and covers graphic design, advertising, illustration, photography, interactive design and typography. It was originally launched in 1981 as a quarterly supplement to Marketing Week, then later became a stand-alone monthly magazine. Idea magazine 4.

Magazine 543
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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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Content Marketing Tricks: Social Media, Email, and Beyond

Inkbot Design

Content Marketing Tricks: Social Media, Email, and Beyond In 2023, when smartphones and social media have created an era of information overload, businesses face an immense challenge in capturing their audience's fleeting attention. To stand out, brands must take a strategic approach to content marketing.

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Instagram vs Facebook: Navigating the Social Media Showdown

Inkbot Design

Since their inception in 2010 and 2004, respectively, they have carved distinct niches while also overlapping in critical areas. This article analyses the Instagram vs Facebook debate by juxtaposing their purposes, strengths, marketing capabilities, and utility.

Media 98
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Keyword Research 101: How to Rank High for Lucrative Keywords

Just Creative

The two tools we’d recommend are SEMrush and ahrefs ; both will give you a comprehensive insight into what people in your target market are searching for and what keywords you want to base your content around. LSI was integrated into the Google Algorithm back in 2004 to enable Google to deliver more relevant results to users’ searches.

Marketing 252
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Becoming type-sensitive with the psychology of fonts

UX Collective

Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. For example, simple, easy-to-read, and bold fonts are a good match for car advertisements. Journal of marketing, 68(4), 60–72.

Fonts 94