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The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logocreation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.
The letters were all improved in the logo update, and they now appear less blunt and more unified. The Optima Roman typeface is a classy font that has been a staple of Aston Martin’s branding since 2003. It’s slim and unobtrusive, making it a perfect companion for the delicate white wings that span outwards on the Aston Martin logo.
It can be a big investment, and the product needs to work for you and your employees. A CMS product should enhance your business offering, not hinder it. This is a key deciding factor when purchasing a new CMS product. Taking the above considerations into account will help you decide which CMS product to purchase.
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