Inkbot Design

MARCH 24, 2023

Catchy Company Slogans: The Art of Marketing Regarding the biggest brands in the world, Nike, McDonald's, and Coca-Cola undoubtedly top the list. A well-crafted slogan that aligns with your brand's values and positively affects your audience can lead to long-term business success by encouraging repeat business and building brand loyalty.

Marketing 56

Marketing Marketing Art Arts and Crafts 56

Inkbot Design

JULY 14, 2023

Like a visual logo, a well-crafted sonic brand can help a company stand out, build emotional connections with consumers, and leave a lasting impression. In this article, we'll explore the art and science behind sonic branding, uncovering how top brands have leveraged soundscapes to strengthen their identities.

Brand 96

Brand Branding Arts and Crafts Advertising 96

Inkbot Design

APRIL 22, 2024

Did Somebody Say McDonald's?” — McDonald's (2003) This tagline playfully leans into the irresistible craving for their food. Put Some Muscle Into It: How to Craft a Killer Tagline Enough drooling over other people's brilliant taglines. It's the magical fusion of art and science. Will this one sear itself into memory?

Brand 98

Brand Branding Arts and Crafts Marketing 98

Inkbot Design

NOVEMBER 26, 2023

As Don Norman explains in his seminal 2003 book Emotional Design: Why We Love (or Hate) Everyday Things , emotional design has three key levels: Visceral – The initial emotional impact and first impressions of a product's look, feel, sound, weight, etc. It focuses on the emotional side of the human-product interaction.

Arts and Crafts 96

Arts and Crafts Production Brand Branding 96

Inkbot Design

AUGUST 28, 2024

The Art and Science of Slogan Crafting A tiny introduction before we start talking about these taglines: It is essential to respect the art of these phrases. General Electric: “Imagination at Work” Introduced in 2003, this slogan positions GE as a company driven by innovation and creativity.

Brand 52

Brand Branding Production Advertising 52

Inkbot Design

SEPTEMBER 6, 2023

The letter “E” in the logo is artfully crafted to resemble a dental mirror, symbolising their focus on dental care. Founded in 1998 by Larry Page and Sergey Brin, Google has become a global leader in search engines, online advertising, cloud computing, and software development.

Internet and Software Development 98

Internet and Software Development Fonts Manufacturing Sports 98

Inkbot Design

MARCH 15, 2023

Starting in 2003, WordPress now commands a whopping 43% of the market share among websites on the internet. The platform advertised its services with the ‘Build it Beautiful' slogan, and its templates speak to that sentiment. In this vast sea of information, how can you make your online presence stand out, heard, and seen?

Internet and Software Development 40

Internet and Software Development Arts and Crafts Coding Digital 40