Mucho rebrand breathes new life into 92-year-old free festival in San Francisco
Creative Boom
OCTOBER 17, 2023
Marvelling at the Grove's natural acoustics, Mrs. Stern determined that the site would be preserved as a park where the public could enjoy admission-free music, dance and theatre performances. Stern, the daughter of a rich businessman, and gifted it to the City in 1931. But there was a danger of becoming dated.
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