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The 15+ Best Marketing Books to Read

Inkbot Design

The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

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Playtype resurrects Publish Gothic, a custom typeface for a Danish newspaper that survived just 41 days

Creative Boom

Dagen was the first newspaper to launch in Denmark for almost 50 years and was aimed specifically at a new well-educated generation who would gladly pay for the best quality journalism in an age disrupted by the digital revolution. Dagen ceased to exist after a mere 41 days in print, declaring bankruptcy the same year it was introduced.

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Neuromarketing: Takeaways for Marketers

Noupe

In this article I’m going to dig more into this topic: Of how we think; If we are as rational as we think; How we make decisions; How we can take all this knowledge into marketing. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making. Chapter 1: How rational are we?

Marketing 116
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5 Myths about Teaching Kids to Code

HONGKIAT

As the digital age continues to shape our lives, introducing coding to the next generation has evolved into a booming industry. Beyond choosing which programming language to start with, many wonder if coding will truly be essential for all, and if so, what teaching methods will set today’s kids up for success in the future digital landscape.

Coding 98
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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

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Adidas Logo Evolution and History: The Epic Stripe Game

Techxide

sportswear market, nearly 6% , and the sports footwear market almost 10%. The Dynamic Neo’s Flicker [2002] In 2002, Adidas introduced the new brand “NEO” to elevate daily fashion routines and youth styling vibes with sporty looks. Adidas’ smartly covers the U.S.

Sports 52
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25+ Best Tagline Examples: The Power of a Punchy Tagline

Inkbot Design

That’s some severe marketing kung-fu. Why a Powerful Tagline Matters (and How to Judge If Yours Kicks Butt) A stellar tagline is pure marketing nitro. Good.” — Verizon (2002) This conversational tagline perfectly dramatised their positioning as a leader in network coverage. It's the headline for your entire brand.