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F5: Jeff Staple Loves the Classics + the Contemporary Alike

Design Milk

He’s the founder of REED ART DEPARTMENT (or RAD, formerly known as Staple Design), where he’s worked on countless projects for clients that range from startup brands to Fortune 100 companies. Crafted in Portugal, Cutipol is a world-class brand renowned for its quality and design. Truly unique, truly addictive.

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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

Behavioural Design: The Art and Science of Influencing Behaviour Consumer behaviour and psychology have always gone hand-in-hand. Persuasive Design Persuasive technology is the umbrella field focusing on digital systems crafted to form new attitudes or behaviours or reinforce existing ones. Sale Science And Human Behavior Skinner, B.F

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25+ Best Tagline Examples: The Power of a Punchy Tagline

Inkbot Design

They implant ideas and values in your head, affecting your look at that business or product. It spun a perceived product disadvantage into a charming differentiator. The conversational phrasing complements the product with a fun, playful tone. This tagline immediately gets the superior product advantage across in a catchy way.

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Don Norman and the Emotional Side of Design

Inkbot Design

The emotional experience of using a product can be just as necessary. ” Over two decades later, emotional design remains integral to creating products and experiences that truly resonate with users. Emotional design considers how a product makes users feel on a gut, instinctual level.

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22 Awesome Online Shops for Stationery Addicts

Shillington

Founded in 2017, this boutique store is based in Italy (the name is Italian for ‘ink’) but shipping is free on its products worldwide. This store, founded in 2012 and based in Covent Garden, London, sells a fabulous array of stationery products, as well as decorative paper, art materials and office supplies. Choosing Keeping.

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Tips for Pitching with Confidence: The Psychology of Persuasion

Inkbot Design

Tips for Pitching with Confidence: The Psychology of Persuasion Whether you pitch your startup to venture capitalists, sell a new product to potential clients, or present an idea to your boss, pitching confidently and persuading others is a crucial skill. Craft messaging that speaks directly to their needs and aspirations.

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The 26 Best Books for Creative Business Owners

Inkbot Design

If you're anything like me, you have a burning passion for your craft and a desire to turn it into a thriving business. Elizabeth Gilbert's infectious enthusiasm and wise insights will remind you why you fell in love with your craft in the first place. Good to Great: Why Some Companies Make the Leap and Others Don't Great product!