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Top 10 Times New Roman alternatives for designers

Creative Boom

The new design was supervised by Morison but was actually drawn by Victor Lardent, an artist from the paper's advertising department. Across the nine decades since, Times has been hugely popular worldwide, from newspapers to desktop publishing software. It comes in eight weights, 16 styles and supports 34 languages. Griffith in 1946.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Hardcover Book Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). Hardcover Book Airey, David (Author) English (Publication Language) 288 Pages – 01/22/2019 (Publication Date) – Rockport Publishers (Publisher).

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How storytelling is at the heart of the Nike brand

Creative Review

In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. Top: Air Max advertisement, c 1987-95; Above: Branding development by Carolyn Davidson, 1970s. All images: © Nike, Inc.

Brand 106
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Women’s History Month–Redefining Their Fields

Thinking Design

S öre Popitz (1896-1993) The Bauhaus’ only known woman graphic designer, Popitz distinguished herself from her male peers, embellishing her designs with blocky characters that depicted a uniquely female experience unseen in commercial advertising at the time.

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Becoming type-sensitive with the psychology of fonts

UX Collective

Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. For example, simple, easy-to-read, and bold fonts are a good match for car advertisements. rounded for sweet and angular for sour.

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The 15+ Best Marketing Books to Read

Inkbot Design

It's more influential than advertising and, more importantly, far more effective. Sale Contagious: Why Things Catch On Berger, Jonah (Author) English (Publication Language) 256 Pages – 05/03/2016 (Publication Date) – Simon & Schuster (Publisher) −$6.30 $11.69 Word of mouth is the key.