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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

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Burger King Rebrand — Unused Burger King Logo Ideas

Logo Smith

The 1970s were the “Golden Age” of the company’s advertising, but beginning in the early 1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Hardcover Book Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). Hardcover Book Airey, David (Author) English (Publication Language) 288 Pages – 01/22/2019 (Publication Date) – Rockport Publishers (Publisher).

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The 15+ Best Marketing Books to Read

Inkbot Design

It's more influential than advertising and, more importantly, far more effective. Sale Contagious: Why Things Catch On Berger, Jonah (Author) English (Publication Language) 256 Pages – 05/03/2016 (Publication Date) – Simon & Schuster (Publisher) −$6.30 $11.69 Word of mouth is the key.

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Don Norman and the Emotional Side of Design

Inkbot Design

Author) English (Publication Language) 272 Pages – 05/11/2005 (Publication Date) – Basic Books (Publisher) −$6.10 $11.89 Daniel Kahneman's landmark studies led to him receiving the 2002 Nobel Prize. For example, friendly advertising paired with an intimidating onboarding process breeds distrust.

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The Vibrant World of Japanese Graphic Design

Inkbot Design

Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. By the late 1700s, publication printing was established. Pioneers of Post-War Design Influential post-war designers in Japan included Ikko Tanaka, Yusaku Kamekura, and Tadanori Yokoo. trillion yen.

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Becoming type-sensitive with the psychology of fonts

UX Collective

Print publications in general also tend to use serif fonts due to perceived (more enjoyable) readability and more refined aesthetics. Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes.

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